Tuesday, June 07, 2016

Promoting Your Work Without Being Obnoxious

We all have that friend. Maybe they sell essential oils, or bags, or beauty products. Maybe they are a local craftsman, or, like many of our readers, maybe they are an author.

And do you know how you know they are that thing? Because it is literally ALL they talk about online. Every single post is a reference to the product they are hawking, and lets be honest, we've all unfollowed that person at one point or another.

Does that mean that promoting on social media is a lost cause? Doomed to failure?

Of course not. Social media is probably your best tool in your promotional toolbox. But, as with most things, moderation and balance are key. So here are three tips to help you promote your work without being obnoxious.

Don't be spammy

Have you ever been added to a group or online sales party without your permission? And then you see the updates over and over again? Who added you? This guy? You haven't seen this guy in twenty years, why is he adding you to things? Invite people to like your page, but don't seek out old relationships for the purpose of selling to them. People can sniff out when you're being hollow.

Half of networking is forming relationships. Care about your audience, not just about whether or not they are going to buy your book.

Involve them in the process

Your social media presence should begin long before you publish. Posting that you have written a book and it is AVAILABLE NOW may get you a few purchases, but if you have been posting for months that you are writing a book, and updating your platform on your progress, you will already have a built-in audience dying to see what you've been doing all this time.

As you write, take your platform on the journey with you. They will feel invested and less like you are simply trying to get their money.

Remember the rule of 80/20

This is so important, and something many people forget. Before you are a writer (or Direct Salesperson, or candlemaker or whatever), you are a person, with a life. Post about that life. 80% of your posts should be unrelated (or only sort of related) to your book. People relate to other people, and the whole reason behind social media is that we love getting peaks into other peoples lives. Give your audience something to peak at (Sorry, phrasing). By following the 80/20 rule, you will be able to promote without your audience feeling like they are inundated with sales pitches.
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Wednesday, June 01, 2016

ETP Summer Book Challenge: Find those books!

The challenge starts today! I'm so excited to have a legitimate excuse to read! (As a side note, isn't it funny how, as adults, we feel like we need an excuse to do anything leisurely or relaxing?) There are only fifteen books on our challenge list this summer, and with so many awesome books out there (I know my TBR list far exceeds fifteen), how to choose? To help you out, here are a few resources to help you with your book selections.

Books about America - Goodreads has this list of 49 books about America, and the Library of Congress has this one. Some are classics like The Great Gatsby, while others are more contemporary. Either way, the books on this list might help you get into the Fourth of July spirit. 

A Book from the 1001 list - If you've never seen this list, you are missing out on a gem. Spanning multiple genres, age groups, and styles, the books on these lists are the universal "must-reads" of the literary world. Find it here.         

Books not originally published in English - There are so many of these, and finding a list that had both classics and lesser-known titles was tough, but this list from Nighthawk News has twenty-five awesome titles for you to choose from.    

A bestseller the year you were born - If you were born before 1942, you're out of luck on this one (although, if you were born before 1942 and you are doing this challenge, drop me a line. I would love to chat!), but Wikipedia has the lists from 1942 through the modern day.

A book set in the outdoors - You could always reread Hatchet, but Outside Online has this great list of outdoorsy adventure books for you to explore in honor of National Camping Month.

Books about Fathers - Fathers Day is June 19th, so honor your own dad and read a book off this list from Amazon or this one, from ShortList.

An anthology - Here are all of eTreasures anthologies! There are lots to choose from!

ETP Book Club picks - Stay tuned!

I hope this gives you some good ideas for summer reading, and we can't wait to see your reviews!

Remember to grab the graphic below, and to use the hashtag #etpsummerreads


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Monday, May 23, 2016

ETP Summer Book Challenge

I am so excited to finally be launching the first of our summertime challenges! These have been in the works for awhile, and it's finally time to let you in!

This summer, eTreasures will be hosting its very first book challenge! The challenge is to read fifteen books this summer, within the categories below. Some are summer-specific, some are not. Some are specifically ETP books, some are not. All have the potential to provide you with a summer full of good books!

Here is how the challenge will work: Each week as you read books for the challenge, we want to know! Tweet, Instagram, blog, however you want to get the word out, using the hashtag #etpsummerreads. Once you finish a book for the challenge, blog about it (and be sure to add a review to Amazon and Goodreads, especially if it's an ETP book or written by a self-published author)! We will do a post each week rounding up challenge posts from around the blogsphere.

We will be providing ideas and links leading up to the challenge launch so that you can be ready with your challenge titles. Make sure you are subscribed to the blog and following us on Twitter to stay updated. We will provide more info as the summer draws closer.

The ETP Summer Book Challenge runs from June 1st to August 31st. Happy Reading!

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Friday, April 29, 2016

Meet the Staff: Rhyannon Yates

We have some great staffers over here at ETP, and for the next few months, we'll be introducing them to you.

Rhyannon Yates is our Promotions and Marketing Coordinator, which is a fancy phrase for "Social Media, Blogging, and getting books out to reviewers". And before you ask, yes, that means she is the one writing this, and she is writing about herself in the third person. Creative types are odd people, and you just have to accept it. 

Rhyannon also does a very small amount on the editing and acquisitions side, mainly with our picture and children's books.

When she isn't being a social media guru or sloshing through the pile of submissions sitting in her inbox, Rhyannon is a work at home mom. She has two little girls, with another due to be born literally any second. It is not uncommon for her to be scheduling posts on Twitter, emailing review sites, and telling at least one person in her house to please go put on some pants, because the repairman should be here any minute. It's definitely a busy life, but she is enjoying her new foray into the publishing world, and has no plans to slow down any time soon (I mean, fine, she'll probably take a week or two when the baby gets here, but Twitter posts don't schedule themselves)

Rhyannon is a writer in her own right, having been published on City Moms Blogs Network and in the anthology The Milk of Female Kindness

Tuesday, April 26, 2016

Why that Rejection Letter Should be the Focal Point of your Home

Today we have a guest post from Readers Legacy! They are using the month of April to celebrate J.K. Rowling, one of the literary worlds greatest success stories, and also the quintessential rags-to-riches tale that every author aspires to. Today they are sharing with us the importance of rejection, and also a special sales event in support of literacy programs around the world!

I pinned my 1st rejection letter to my kitchen wall because it gave me something in common with all my fave writers!” – J.K. Rowling via Twitter (March 25, 2016).
What do literary geniuses, J.K. Rowling, Dr. Seuss, F. Scott Fitzgerald, George Orwell, and Agatha Christie all have in common? Surprisingly enough, each of them have written books that were rejected by multiple publishers. As hard to believe as that may be, it’s entirely true!
Contrary to popular belief, rejection more than anything is a learning opportunity. Of course, no one welcomes rejection. In fact, they avoid it at all costs. But everyone gets rejected at one point in their life, or another, and instead of dwelling on the pain of being told “no”, they can use that rejection as a motivator – the greatest motivator in their life!
On March 25, 2016, J.K. Rowling took to twitter to share two rejection letters she received on her crime novel, “The Cuckoo’s Calling”, written under the alias of Robert Galbraith. While Rowling’s “Harry Potter” series has sold more than 400 million copies to date, Rowling admits to having self-doubt. “I wasn’t going to give up until every single publisher turned me down, but I often feared that would happen” she explains. Despite these fears, “The Cuckoo’s Calling” was eventually published by Sphere Books, an imprint of Little, Brown & Company, and the rest is history.
Rowling didn’t allow the fear of going unpublished stop her from trying time and time again, which is an example many dreamers can learn from. Yes, rejection bruises a person’s ego and, more often than not, forces them to go back to the drawing board, but sometimes that’s the best thing a person can do. Going back to the drawing board means making improvements both personally, and in one’s work, and making those improvements brings the motivation to pursue that passion even further.
Remember, rejection isn’t a death sentence, but merely a stepping stone which brings you closer to finally hearing that “yes” you’ve been waiting for. Though it might sound crazy to hang a negative note about your life’s work up on a wall, it can serve as a reminder to persevere…and when you achieve your success, it will be a reminder of all that you’ve overcome.

As an added perk of Reader’s Legacy’s Rowling celebration, we will be holding a special 20% off sale for each of her novels from April 25th to April 30th – ReadersLegacy.com/JKRowling. 
The sale not only celebrates J.K. Rowling, but was also brings attention for a special grant program we have created in order to give away 1 million physical books in support of literacy programs! Spreading a love of books, and ending illiteracy around the world is 100% possible, and with the help of reader’s on the site, we believe will be one step closer to achieving that goal! Get in on this sale HERE.
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